Executive Interview Coaching


It’s been a busy few months at Executive Interview Coaching. To celebrate three years in business, we decided it was time for a complete makeover of our brand.

As part of our brand transformation, Executive Interview Coaching has a new logo, brochure and website to better reflect the professional service we provide.

Executive Interview Coaching founder Richard Elstone said it was important to stay relevant in today’s ever-changing marketplace and he was excited to take the brand to the next level.

“I felt we weren’t overly connecting with our target audience, so I wanted something a little more contemporary that would be more appealing to my current and future clients,” he said.

“One of our core values at Executive Interview Coaching is to keep evolving and moving.  I love the outcome.  I think it’s very professional.”


To help with the brand relaunch, Executive Interview Coaching enlisted the services of Yello Creative.

The brief was for the new branding to resonate better with our audience and to capture the brand’s essence: professional, confidential, upmarket and bespoke.

“The updated identity is shaped to better align with the majority of Executive Interview Coaching’s clients – executives who are looking to make a change or take on a new executive role,” Yello Creative director Malcolm Wallace said.

“The colour palette uses traditional corporate colours with unique complimentary colour, better aligning the brand with its target market.

“The brand colour palette is used across all touchpoints, ensuring a strong consistent brand across collateral.”

Jeff Cockrem from Impact Graphics was behind the new website.

“Our vision for the website was for it to be clean, professional and user-friendly,” he said.

“It includes features such as a convenient booking system, and all of the elements came together well – we are proud of the outcome.”


Given the brand overhaul, we thought it was a good opportunity to take a look at our service offering and make some adjustments.

As such, we’ve listened to what our customers want and launched two new packages combining our most popular services:

Resume Ready + Interview Ready gives executives access to personalised support for all aspects of their search for their new executive opportunity.  From guided revisions on their resume and a digital brand review, to comprehensive interview response planning and coaching, this program ensures clients make a lasting, polished impression.

Executive Ready is a comprehensive, insightful resume and interview coaching program equipping clients with the skills they need to excel at all stages of their new career journey.  It ensures clients are completely ready for multiple application and interview processes.


Asked what it was like to reach the three-year milestone, Elstone said he was amazed at how far the business had come.

“It’s really taken off,” he said.

“I love being able to help add value and prepare people for their executive interviews, then seeing them perform really well.

“Whilst I’m not Dean Boxall (the coach of Olympic gold medallist Ariarne Titmus who went viral after the swimmer’s momentous win in Tokyo), I do get very excited when my executives land their dream role.

“I really enjoy giving them the confidence to go further and achieve their goals.”

Are you an executive looking to land your next role?

We offer a range of services to help propel you towards success in your next executive interview.

Get in touch today!

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